Brick & Mortar
driven by locally sourced, scratch-made vegan fare & beverages
• Update logo to be bold and assertive
• High-contrast for print
• Pattern / Motif to reflect Middle Eastern menu inspiration
The minimal logo design displays best on a simple black or white background. Its versatility is important given the various print media at the restaurant : one color imprint receipts, apparel, menus, and gift certificates.
Flexible seamless pattern that can be placed on menu covers, gift certificates, business cards, and more.
ALTERNATE COLOR IMPRINT OPTIONS
Various imprint options offer the logo versatility no matter the print color palette.
The final logo design needed a strong, modern, legible type to compliment it across all collateral.
The logo design also needed to function well on to go packaging.
Loyalty cards and gift certificates are essential tools for the restaurant to attract new and repeat business.
B52 Logo Development Summary
CREATE A STRONG TONE
Previous logo design did not stand up to the client's vision and positioning goals. New logo design is bold, assertive, and versatile across many different media applications.
HIGHLIGHT THE MENU INSPIRATION
The motif and font choices point towards the strong Middle Eastern influence that guides the kitchen creations.
EXPAND THE BRAND
The logo design served as the foundation to build the menu design and coordinating marketing materials for the restaurant.