Pixel to Print Design Case Study : B52 on Strikingly

IDENTITY DEVELOPMENT CASE STUDY :
B52
PIXEL TO PRINT DESIGN LLC
B52
RESTAURANT
PITTSBURGH
Brick & Mortar

driven by locally sourced, scratch-made vegan fare & beverages
LOGO GOALS
• Update logo to be bold and assertive

• High-contrast for print

• Pattern / Motif to reflect Middle Eastern menu inspiration
Initial Sketches
[ Previous Logo shown first ]
Logo Progression
Final Logo
Clear, Simple Logo Guide

The minimal logo design displays best on a simple black or white background. Its versatility is important given the various print media at the restaurant : one color imprint receipts, apparel, menus, and gift certificates.
Bold, Legible Menu
The modern typeface compliments the strong, angular logo. Legibility is important - guests need to be able to understand all the pricing and prep details on the menu, especially regarding any food allergies. This menu was designed to be read comfortably even in the low light evening atmosphere at B52.
Strong Recognition
This logo is bold, unique, and firmly holds it's ground. Large or small, the mark is quickly recognizable. Scaleability is important, especially when the restaurant wants to display their logo on everything from small to-go packaging labels, to large banners displayed at events.
Supporting Assets

PATTERN
Flexible seamless pattern that can be placed on menu covers, gift certificates, business cards, and more.
ALTERNATE COLOR IMPRINT OPTIONS
Various imprint options offer the logo versatility no matter the print color palette.
COMPLIMENTARY TYPE
The final logo design needed a strong, modern, legible type to compliment it across all collateral.
PACKAGING
The logo design also needed to function well on to go packaging.
MARKETING
Loyalty cards and gift certificates are essential tools for the restaurant to attract new and repeat business.
B52 Logo Development Summary

1
CREATE A STRONG TONE
Previous logo design did not stand up to the client's vision and positioning goals. New logo design is bold, assertive, and versatile across many different media applications.
2
HIGHLIGHT THE MENU INSPIRATION
The motif and font choices point towards the strong Middle Eastern influence that guides the kitchen creations.
3
EXPAND THE BRAND
The logo design served as the foundation to build the menu design and coordinating marketing materials for the restaurant.
Additional Case Studies

Identity Development / Logo Guide / Menu Development / Marketing Collateral / Apparel Imprint Design / Website Design
Identity Development /
Menu Development / Marketing Collateral / Website Design
Identity Development / Logo Guide / Marketing Collateral /
Apparel Imprint Design

IDENTITY DEVELOPMENT CASE STUDY :B52

PIXEL TO PRINT DESIGN LLC

B52

PITTSBURGH

LOGO GOALS

Initial Sketches

[ Previous Logo shown first ]

Logo Progression

Final Logo

Clear, Simple Logo Guide

Bold, Legible Menu

Strong Recognition

Supporting Assets

PATTERN

ALTERNATE COLOR IMPRINT OPTIONS

COMPLIMENTARY TYPE

PACKAGING

MARKETING

B52 Logo Development Summary

CREATE A STRONG TONE

HIGHLIGHT THE MENU INSPIRATION

EXPAND THE BRAND

Additional Case Studies

IDENTITY DEVELOPMENT CASE STUDY :
B52