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    IDENTITY DEVELOPMENT CASE STUDY :

    B52

    PIXEL TO PRINT DESIGN LLC

  • B52

    RESTAURANT

    PITTSBURGH

    Brick & Mortar

     

    driven by locally sourced, scratch-made vegan fare & beverages

    LOGO GOALS

    Update logo to be bold and assertive

     

    High-contrast for print

     

    Pattern / Motif to reflect Middle Eastern menu inspiration

  • Final Logo

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  • Clear, Simple Logo Guide

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    The minimal logo design displays best on a simple black or white background. Its versatility is important given the various print media at the restaurant : one color imprint receipts, apparel, menus, and gift certificates.

  • Bold, Legible Menu

    The modern typeface compliments the strong, angular logo. Legibility is important - guests need to be able to understand all the pricing and prep details on the menu, especially regarding any food allergies. This menu was designed to be read comfortably even in the low light evening atmosphere at B52.

    Strong Recognition

    This logo is bold, unique, and firmly holds it's ground. Large or small, the mark is quickly recognizable. Scaleability is important, especially when the restaurant wants to display their logo on everything from small to-go packaging labels, to large banners displayed at events.

  • Supporting Assets

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    PATTERN

    Flexible seamless pattern that can be placed on menu covers, gift certificates, business cards, and more.

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    ALTERNATE COLOR IMPRINT OPTIONS

    Various imprint options offer the logo versatility no matter the print color palette.

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    COMPLIMENTARY TYPE

    The final logo design needed a strong, modern, legible type to compliment it across all collateral.

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    PACKAGING

    The logo design also needed to function well on to go packaging.

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    MARKETING

    Loyalty cards and gift certificates are essential tools for the restaurant to attract new and repeat business.

  • B52 Logo Development Summary

    1

    CREATE A STRONG TONE

    Previous logo design did not stand up to the client's vision and positioning goals. New logo design is bold, assertive, and versatile across many different media applications.

    2

    HIGHLIGHT THE MENU INSPIRATION

    The motif and font choices point towards the strong Middle Eastern influence that guides the kitchen creations.

    3

    EXPAND THE BRAND

    The logo design served as the foundation to build the menu design and coordinating marketing materials for the restaurant.

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    Identity Development / Logo Guide / Menu Development / Marketing Collateral / Apparel Imprint Design / Website Design

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    Identity Development /

    Menu Development / Marketing Collateral / Website Design

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    Identity Development / Logo Guide / Marketing Collateral /

    Apparel Imprint Design